Learn more about our mission, values, history, and the people who make use special.
Our Mission
…to welcome and connect first-time visitors with lovingkindness to the cities we live through tours and experiences.
OUR
History
Toonie Tours began as a dream shared by three best friends traveling in Europe. Starting in 2018, Logan, Joshua, and Nathan embarked upon bringing Canada the red umbrella and #1 Free Walking Tour to share their appreciation and awe of Canada and North America.
As we found out, our customers loved the Canadian stories we told; such as our local hero Terry Fox, the God-fearing pioneers who shaped the West, the rich First Nation heritage and culture, and the war-time tales honoring our vets and fallen soldiers.
With the admiration for freedom, nature, and exploration, Toonie Tours was born.
OUR CORE
Values
Toonie Tours offers a unique and honest perspective of Canada and North America.
Our Values
Honesty - We trust the Creator, the process, the journey, our guests, and each other.
Authenticity - Our team is passionate about the places we operate and they share their love and zest for life through every tour and guest interaction.
Personable - Our team connects with guests on a personal level, providing a down-to-earth atmosphere and real-life first-hand experience.
Humility - We acknowledge our strengths and limitations, understanding that all we can give is our best effort and that the rest is up to the Almighty. We find peace in that and enjoy each opportunity to serve our guests!
Excellence - We strive to exceed expectations by anticipating our guest's needs and continuously asking ourselves 'How can the guest experience be better?'
Generosity - We exchange our time, knowledge, expertise, and energy to provide the highest level of hospitality.
Gratitude - We share our appreciation for the opportunity to serve, be alive, breathe, share our experiences, and be part of something bigger than ourselves.
WHAT MAKES US SPECIAL
Meet our team
Learn more about the people that make Toonie Tours what it is today!
Are you interested in working with us?
We’re always on the look-out for personable, outgoing and knowledgable people to help us with our mission! If you think you’re a good fit for Toonie Tours, visit our Work With Us page to learn more.
Our leadership team
Toonie Tours is a small family-run business that is humbled to share its community with the world.
Joshua Murdoch
Nathan Murdoch
Ariel Murdoch
Our guides
Our guides are local experts passionate about meeting people, travelling and sharing their community.